Forest Vets Case Study
Organic increase in following.
The Cutest Puppy Vote – Forest Vets
Forest Vets is a family-run veterinary surgery that has been practised for 30 years.
They had built up a following on social media, Facebook in particular but were looking for some help in extending their reach, however wanted to maintain the family feel to their image and didn’t want anything too salesy.
They approached Projekt Maverick for help in October of 2017. After an initial consultation, it was agreed the best way forward was for the existing team to maintain involvement with posting but project Maverick would get involved in assisting giving tips on how to increase the following and also improve the professionalism of the image with graphics and some short videos.
Over the 6 months since Project Mavericks involvement, the following of their Facebook page has increased by 40 % to over 1300 likes and is growing week on week. One of the initiatives that saw the biggest interaction with their audience was a promotion that was run for the whole of March to mark cute puppy day on the 23rd of March. Followers and non-followers were invited to post pictures of their puppies past and present with the intention of voting a winner at the end of the month.
The post itself had a reach of 8,300 but more importantly achieved 1700 clicks and 613 actions (likes, shares and comments) with 154 photos. The post itself enabled an 8% increase in following within just one month and outperformed any other post by 20x.
All the following increases were achieved organically and with no advertising.